A perfect website, coupled with an equally great branding and marketing strategy is the best foundation for a business. However, just with these, you get data but not usable data.
Without a sound and capable web analytics team, you get a ton of data which are not useful in their form. It is estimated that 90% of the world’s data is unstructured and businesses are only able to use a portion of that data. According to the 80 Percent rule, 80 percent of all business-relevant information originates from unstructured data.
This means that even though, your perfect website may be SEO optimised with great On-Page SEO and Off-Page SEO, has great content and optimised across all devices such that your perfect website is collecting a great amount of data, without proper analytics, these data are just data.
With Skimbox’s expertise and great experience in Web Analytics Analysis, you can turn these unstructured data into actionable insights. We use a variety of tool such as Google Analytics and etc, to gain audience data such as number of visit, number of unique visitors, country where visits originate from and etc. We further analyze audience behaviour such as common landing page, common exit pages, frequently visited page, length of visit, bounce rates and etc.
Furthermore, our Web Analytics team can help your marketing strategy. Informations such as which campaign drove the most traffic, which websites referred the most traffic, analysis of keywords that resulted in a visit and etc.
A data in itself is useless. Only with actionable insights garnered from web analytics, can we turn these data into gems of knowledge. Partner with Skimbox and make the most of your data.