Empowering businessesthrough technology in Dubai

You cannot review their code, and you should stop trying. Here is what you can assess: how they think, how they behave under uncertainty, what their references actually say, and what a small paid piece of work reveals that no interview will.

Most software gets priced by looking at a competitor and going slightly lower. Here is the fuller method: choosing what you charge per, setting the number, handling VAT correctly in the UAE, and raising prices later without losing everybody.

Expanding from the UAE into Saudi, Oman or beyond breaks systems in predictable places: tax, invoicing, currency, weekends, addresses and where data is allowed to live. Here is what actually varies, and what to build once rather than five times.

When somebody is about to put money into your business, they send people to look at your technology. Here is what they look for, what changes the price, what kills deals outright, and how to prepare in the year before you need to.

You do not need an agency to find out whether Google can see your site properly. Ten checks, using free tools, based on what Google itself publishes about crawling, indexing and duplicate URLs. Most businesses find at least one real problem.

Google publishes exactly what it measures, and its own scans of the web show where sites go wrong. Two thirds of pages have an unsized image. Only a third serve pages from a CDN. Here is how to find your own problem and fix it in the right order.

Dubai has a dedicated virtual assets regulator with twelve rulebooks and marketing rules that reach unlicensed firms abroad. Most businesses asking whether they can take crypto payments have not established which question they are actually asking.

A no-returns policy is unenforceable, your product pages must carry Arabic information, and misleading advertising carries a fine of up to two million dirhams. Most UAE online stores are running on assumptions borrowed from somewhere else.