Here is a question almost nobody gets asked before they buy IT. If your main system stopped at eleven o'clock this morning, how long could you keep trading, and how much of today's work could you afford to lose?
Most owners have never been asked either question. They have been sold backups instead. There is a dashboard somewhere with a green tick on it, and that tick has been standing in for an answer for years. Nobody has ever tried to restore from it.
This guide is for that owner. It covers the two numbers that decide everything about disaster recovery, why the choice you make about them drives every cost that follows, what UAE law actually requires of you, and why a copy of your data is not the same thing as being able to get back to work.
We help UAE businesses set those numbers and prove their recovery works, from our Dubai and Bengaluru teams [11]. This is the plain version of the conversation we have with a client who knows they should have a plan.
The two numbers that decide everything
Every continuity conversation worth having starts with two questions, and each one has a name.
Recovery time objective. How long can this system be down before it really hurts? NIST defines it as the maximum amount of time a system resource can remain unavailable before there is an unacceptable impact on the business processes it supports [1]. In practice you are picking a number of hours or days. Four hours. One day. Three days. That number is a business decision, not a technical one, and the person who should make it is whoever loses money when the system is off.
Recovery point objective. How much recent work can we afford to lose? NIST defines it as the point in time, before the disruption, that your data can be recovered back to using the most recent backup copy [1]. It is a measure of data loss, not time to fix. If you back up once a night and the system dies at four in the afternoon, your recovery point objective is last night, and everything entered today has gone.
The two are independent. A system can come back in an hour with a day of missing data, or take three days to return with nothing lost at all. NIST also ties recovery time to maximum tolerable downtime, the total outage the business owner is prepared to accept, and notes that recovery time normally has to be shorter than that, because you still have to reprocess and catch up after the system is technically back [1].
Set both, per system, in writing. Not one number for the company. The finance system and the internal wiki do not deserve the same answer.
Why these two numbers drive the cost
Your objectives decide the technology, and the technology decides the bill. NIST's own contingency planning guide includes a chart plotting cost to recover against length of disruption, and the shape of it is the whole argument [1]. As the acceptable outage gets shorter, the cost of the capability climbs steeply.
At the relaxed end, a two day recovery time with a twenty four hour recovery point can be met with nightly backups, offsite copies and a documented rebuild. That is cheap. At the aggressive end, a one hour recovery time with near zero data loss means continuous replication into standby infrastructure that runs whether you need it or not.
So the honest sequence is: choose the objectives first, then price the plan. Any quote that arrives before anyone has asked you how long you can be down is a guess dressed as a proposal. And when the price for a one hour recovery comes back higher than you like, you have a real option: decide that four hours is actually fine for that system, and watch the number fall.
Backup is not recovery
A backup is a copy of data. Recovery is the demonstrated ability to get that data back into a working system, in a sensible order, inside the time you agreed. Those are different things, and only one of them keeps you trading.
The gap between them is full of ordinary failures. Backup jobs report on themselves, not on the restore, so a job can complete successfully while the contents are incomplete, corrupted, already encrypted by an infection that started weeks earlier, or written in a format your current software cannot read back. A critical system can have been left out of the job when it was migrated two years ago and never noticed, because nothing ever went wrong.
None of that appears on a dashboard. It appears at the exact moment you have the least time to deal with it.
The only thing that closes the gap is a restore test. Take a real backup, restore it somewhere safe, open the data, and time how long the whole thing took. That last part matters, because the time it takes is your actual recovery time objective, as opposed to the one you wrote down. NIST makes testing, training and exercises step six of its seven step planning process, and states that testing validates recovery capabilities while exercising the plan identifies planning gaps [1]. Our guide to cybersecurity for small businesses in the UAE covers the controls that stop you needing the restore at all.
What CISA actually says about backups
A lot of confident backup advice circulates with a government logo attached that does not belong there.
The widely quoted 3-2-1 rule, three copies, two types of storage, one held offsite, is a useful industry rule of thumb. It is not published by CISA or NIST. A full text search of the joint CISA, FBI and MS-ISAC ransomware guide and of NIST Special Publication 800-34 finds no mention of it in either document [1][2]. Use it as a memory aid, but do not present it as an official requirement, because it is not one.
What CISA does say is more specific and more useful. Keep offline, encrypted backups of critical data, and regularly test the availability and integrity of those backups in a disaster recovery scenario [2]. Offline is emphasised because most ransomware actors try to find and then delete or encrypt any accessible backups, so restoration is impossible unless the ransom is paid, and they use credentials collected from your environment and unpatched backup software to reach them [2].
The guide is also blunt about cloud sync, which matters because a lot of businesses think a synced folder is a backup. Automated cloud backups may not be sufficient, because if local files are encrypted by an attacker those files will sync to the cloud and possibly overwrite unaffected data [2]. Sync keeps two places identical. During an attack that is precisely the wrong behaviour.
On immutable storage, CISA notes that some cloud vendors offer immutable options that protect stored data without a separate environment, while cautioning that immutability does not meet the compliance criteria of every regulation and that misconfiguration can impose significant cost [2].
And if someone else runs your backups, CISA is direct: where a third party or managed service provider is responsible for maintaining and securing your backups, ensure they follow the applicable best practices, and use contract language to formalise your security requirements [2]. If you outsource, see our guide to managed IT support in the UAE for what that relationship should include.
Does UAE law require you to have a plan?
Usually not, and it is worth saying so clearly rather than manufacturing urgency.
The UAE National Information Assurance Framework, published under the Supreme Council for National Security, contains full continuity requirements: a regularly tested plan for continuing critical services, an internal disaster recovery plan for rapid recovery of critical information assets, and a defined return to steady state [5]. But its applicability section is explicit. Compliance is mandatory for all UAE government entities and other entities identified as critical by NESA, and for all other UAE entities the guidelines are highly recommended on a voluntary basis [5].
Two sector exceptions are real and binding. The Central Bank of the UAE Rulebook requires a bank to have disaster recovery and business continuity plans in place so it can keep operating and limit losses during a severe business disruption, sized to its risk profile, nature, size and complexity, with periodic independent review ensured by the board [6]. And the Dubai Electronic Security Centre describes an initiative to identify Dubai's critical information infrastructure organisations so that it can ensure they all have proper business continuity and disaster recovery systems in place [7].
So: a bank, a government entity or a designated critical entity has a mandate. An ordinary Dubai trading company does not. What that company does have is the commercial risk, which no regulator removes. Nobody fines you for being closed for a week. Your customers handle that themselves.
On data protection, the official UAE government portal confirms the Personal Data Protection Law, Federal Decree-Law No. 45 of 2021, applies to processing of personal data inside or outside the country and sets out requirements for cross border transfer [8]. It does not state a data residency requirement, and it makes no backup specific statement at all. That is a negative finding and we will state it as one, because a residency rule that does not exist gets quoted at UAE buyers often. Where your backups live is an operational decision about recovery speed and supplier risk, not a published legal one. Our PDPL compliance guide covers the law itself, and specific obligations are a question for a qualified lawyer.
The standards worth knowing
Two are relevant. ISO 22301 is the international standard for a business continuity management system, a framework for planning, implementing, operating, reviewing and improving a documented system for protecting against disruption and recovering from it, applicable to organisations of any type, size or complexity [3]. ISO/IEC 27031 is the information and communications technology companion, covering what it calls ICT readiness for business continuity, and is positioned to work alongside ISO/IEC 27001 for information security [4].
In plain terms, ISO 22301 is the business plan covering people, premises, suppliers and communication. ISO 27031 is the systems plan underneath it. Neither is legally required of a general UAE private business, and neither certificate is a substitute for a tested restore. If certification is on your roadmap for tender reasons, our ISO 27001 guide explains how that process actually runs.
NIST separates the plan types cleanly. A business continuity plan focuses on sustaining business processes during and after a disruption. A disaster recovery plan applies to major disruptions that deny access to the primary infrastructure and covers restoring systems at an alternate site [1]. Its seven step process starts with a policy statement and a business impact analysis, before anyone buys anything [1]. Most businesses want to start at step four.
Six situations to plan for
Write the plan around scenarios your team can picture, not abstractions.
Ransomware. Needs offline or immutable copies the attacker cannot reach, credential hygiene, and a restore priority list decided in advance. CISA's checklist puts restoration after the environment is clean and systems are rebuilt, reconnecting and restoring from offline encrypted backups based on a prioritisation of critical services [2].
A failed server. Objectives per system, a backup method, offsite storage, and a documented rebuild route.
A cloud region outage. Can the workload fail over, and do your backup copies live outside the region that just failed? Our guide to cloud migration on AWS in the UAE covers how that gets designed.
A lost laptop. Encryption, a backup of anything held only locally, and fast credential revocation.
The administrator who leaves with the passwords. A single point of failure that no backup fixes. Shared credential vault, controlled access, and an offboarding checklist that rotates everything.
A supplier failure, including the provider who manages your backups. Name the fallback in the plan rather than discovering you do not have one.
What this costs
Two separate costs sit here: the storage, and the work of deciding and proving.
Storage is usage based and published. Amazon's AWS Backup pricing page lists warm backup storage at about 0.05 US dollars per GB per month and restores at about 0.02 US dollars per GB in its US East examples, with a separate cold tier carrying a 90 day minimum retention [9]. Google Cloud's published US multi region rates work out at roughly 0.02 US dollars per GB per month for standard storage and roughly 0.0012 for archive, with minimum retention of 365 days on archive and 90 days on coldline [10]. Those are list prices for those regions at the time of writing, not UAE quotes. Regional rates differ, so check the live page for the region you actually use before you budget. We are deliberately not quoting figures for providers whose pricing we could not read directly from the source.
For the consultancy work, no official body publishes rates. Continuity planning is scoped professional work, not a metered product, so every number you see is somebody's own pricing. These are ours, not a market survey.
| Engagement | Our starting figure |
|---|---|
| Continuity and recovery review | From around AED 7,500 |
| Security assessment | From around AED 5,000 |
| Digital assessment and roadmap | From around AED 10,000 |
| Cloud readiness assessment | From around AED 15,000 |
A continuity and recovery review at that starting figure means setting recovery time and recovery point objectives per system, documenting the plan, and running a first restore test so you have real evidence rather than a configuration screenshot. It sits alongside our security assessment, our digital assessment and roadmap, and our cloud readiness assessment. Building the recovery capability itself, meaning backup infrastructure, standby capacity and an ongoing testing cadence, is scoped separately and costs more. Final pricing depends on scope.
One thing you will not find above is a statistic about how many businesses close after losing their data. Those figures circulate constantly in backup marketing and we could not trace any of them to a primary source, so we are not publishing one. The case for continuity planning stands on an honest look at what a week of downtime would cost your business, which is a number only you can produce.
Real client stories
Anonymised situations from continuity work we have done.
The backup that had never been restored. A client had nightly backups running for three years with a clean dashboard throughout. On the first test restore we ran, two of the four systems came back and the finance database did not, because it had been migrated to a new server in year two and quietly dropped out of the job. The fix took an afternoon. Finding it took one test.
The company that thought sync was backup. An office kept everything in a synced cloud folder and considered the problem solved. When a laptop was hit with ransomware, the encrypted files synced up and replaced the good ones across the team within minutes. They recovered through version history, slowly and incompletely. We separated the backup from the sync and set retention that outlives the time it takes to notice a problem.
The four hour objective nobody could afford. A client asked for near instant recovery on every system. We priced it, then walked through each system and asked what an outage actually costs per hour. Three systems genuinely needed to be fast. The other nine were comfortable with a day. Scoping to the real answer cut the project cost substantially and made the fast recovery affordable where it mattered.
How SKIMBOX approaches continuity
We start with the two questions, per system, because everything else follows from the answers. We map what you have, work out what the business genuinely cannot trade without, agree a recovery time and recovery point objective for each of those systems, then check what your current setup can actually deliver against those numbers. Then we run a restore test and time it, so the plan is written against evidence rather than assumption. Where the gap is affordable we close it. Where it is not, we tell you plainly and help you choose a slower objective on purpose instead of pretending.
A continuity and recovery review starts from around AED 7,500. Final pricing depends on scope.
See our cybersecurity services in Dubai and our cloud solutions, or contact us for a straight answer on where your recovery actually stands.
For related reading, see our guides on penetration testing and VAPT in Dubai, web hosting in the UAE, and PDPL compliance in the UAE.
References
[1] NIST - Contingency Planning Guide for Federal Information Systems, SP 800-34 Rev. 1. csrc.nist.gov/pubs/sp/800/34/r1/final
[2] CISA, FBI and MS-ISAC - #StopRansomware Guide. cisa.gov/stopransomware/ransomware-guide
[3] ISO - ISO 22301:2019, Security and resilience, business continuity management systems, requirements. iso.org/standard/75106.html
[4] ISO - ISO/IEC 27031:2025, Cybersecurity, ICT readiness for business continuity. iso.org/standard/27031
[5] UAE Government - National Information Assurance Framework, Supreme Council for National Security. government.ae
[6] Central Bank of the UAE - Rulebook, Risk Management Regulation, Article 7, Disaster Recovery and Business Continuity Management. rulebook.centralbank.ae
[7] Dubai Electronic Security Centre - Regulations and critical information infrastructure. desc.gov.ae/regulations
[8] U.AE Official UAE Government Portal - Data protection laws, Federal Decree-Law No. 45 of 2021. u.ae/en/about-the-uae/digital-uae/data/data-protection-laws
[9] Amazon Web Services - AWS Backup pricing. aws.amazon.com/backup/pricing
[10] Google Cloud - Cloud Storage pricing. cloud.google.com/storage/pricing
[11] SKIMBOX - Internal experience with continuity and recovery work for UAE businesses, 2026. skimbox.co



